Howdy friend, I’m Tanner

Profile photo of Tanner Godarzi

Not actually a cowboy, but I do love a good felt hat and adventure. Currently building at Hex on all things brand, growth, and marketing. In a previous life I built at Vercel, Notion, Dropbox, and Square (I really like companies with cube-shaped logos).

Before tech, I cut my teeth freelancing and doing agency work—including designing and building Machine Head’s web presence for their Bloodstone & Diamonds touring cycle at Nuclear Blast Records. I studied at The Art Institute of California, Orange County.

Across every role, the thread has been the same: sitting at the intersection of engineering, design, and storytelling. I’ve worked across Growth, Brand Marketing, and Design Engineering, always in service of making the case for the products I believe in. If you need someone who can own the full marketing stack—CMS architecture, caching strategies, landing page systems, brand campaigns, and everything in between—that’s me. I’ve spent over a decade building the infrastructure that makes marketing teams fast and creative teams dangerous. Read more

I think the web should be a sandbox of infinite exploration—a place to unlock our human potential for creativity and communication.

Outside of work, I bring people together. I throw dinner parties invoking the fine touches and wackiness of our patron saint of food, Eric Wareheim, mixing friends and strangers (you should throw one too). I run Dinner With Friends, an interview project about misadventures and chicken tenders. I made Conversation Quest, a tool for building better connections, and I host an ambient noise podcast built from field recordings. I occasionally write about my thoughts on interior design, adventure, and whatever I’m pondering.

I’m based in San Francisco but captivated by the unfolding beauty of the American Southwest. I’m eternally optimistic about the future, though I do love discourse and debate.

Where I Am & Where I’ve Been

Experience

Design Engineer

Building all things Hex.tech supporting Brand, Growth and Marketing efforts.

Site Engineer

Supported the Design Engineering team building Vercel’s Marketing Site on Next.js. Contributed to Next.js’s Remote Cache, stood up a server-side A/B testing framework, and migrated legacy CMS infrastructure.

Web Developer & Tech Lead

Tech Lead who set the technical direction of Notion’s marketing site. Scaled the Next.js stack, launched major campaigns, and mentored teammates for high-profile launches.

Front-End Engineer, Black Ops

Front-End Engineer and Designer on a secretive internal comms and culture team. Crafted interactive experiences and installations.

UI Engineer, Caviar

Built Caviar’s UI with a focus on brand, and ran experiments to improve the customer experience.

Web Developer, Growth & Brand Marketing

Drove initiatives responsible for over $500M in ARR. Led the 2017 rebrand and marketing site relaunch at dropbox.com.

Web Designer & Engineer

Designed and built Machine Head’s web presence for the Bloodstone & Diamonds touring cycle.

Front-End Engineer & Designer

Front-End designer and engineer who built landing pages and interactive marketing experiences for clients.

Publications

Shipping safer and smarter: Integrating feature flags deeper in the Vercel workflow

vercel.com

Big Book of Apple Hacks: Tips & Tools for unlocking the power of your Apple devices

amazon.com

Education

The Art Institute of California - Orange County

AS, Web Design & Interactive Media

Earned an Associate of Science degree in Web Design & Interactive Media. Awarded Best Portfolio in Show, Winter 2014.

About This Site

Built with Next.js, React, and TypeScript, set in Adonis, hosted on Vercel.